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Out-of-area leads

Some leads are marked “Out of area” — this is what that means, and the one thing you need to get right when you follow up on one.

This only ever appears when you’ve set a service area under Settings → Service Area, and specifically when it’s set to “Take the lead, show no price” — the mode where a homeowner outside your radius still goes through the whole flow, but is told you’ll be in touch instead of being shown a price. See Setting your service area for the other two modes and how to choose between them.

A lead like this carries the flag across every surface: an “Out of area” badge next to the name in your leads list, an amber banner above the price table on the lead’s own detail page, a warning that leads the new-lead email before anything else, and [OUT OF AREA - NO PRICE SHOWN] at the front of the text message. It’s deliberately hard to miss, because the one thing it’s warning you about is easy to get wrong on a phone call.

The distance is fixed at the moment they asked

Section titled “The distance is fixed at the moment they asked”

The banner names how far outside your area the address was — in miles, or “under a mile” for anything closer than that. That distance is recorded once, when the homeowner submitted, and it never changes afterward. If you widen your service area later, older out-of-area leads keep showing their original distance rather than being recalculated against your new radius. That’s deliberate: a lead flagged out-of-area next to a distance that no longer reflects your current settings would be confusing in the other direction. A lead with no distance shown at all isn’t a broken one — it predates this being recorded.

This is the part that matters most: your copy of this lead still shows the real price ranges your settings calculated, because you need them to decide whether the drive is worth it. The homeowner never saw those numbers, and their confirmation email doesn’t mention one either — it told them a price hadn’t been put together yet. Don’t quote that price back to them on the phone. Doing so contradicts the email they already have in their inbox.

It’s easy to read the price on the lead and assume that’s what the homeowner was quoted, the same as any other lead. It isn’t, for this one. Treat the price here as information for you alone until you’ve worked out a real number to give them.