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How credits work & what consumes them

Credits are what pay for the handful of actions that cost real money behind the scenes — this is where to learn what spends them and how to keep an eye on your balance.

When your account is created, it starts with a credit balance already loaded — no card on file required, no subscription to sign up for first, and no setup fee. You’re dropped straight into the dashboard with credits ready to spend from day one.

  • Capturing a lead — a homeowner finishing the contact step on your online estimator and becoming a lead you can see and follow up with.
  • A homeowner Virtual Estimate — a homeowner sending photos and video of their trees through the optional walkthrough after their price reveal.
  • A species classification — tapping Classify on a tree in the field app to get a species suggestion from its photos.
  • An assistant message — sending a message to the “Ask AI” panel in Settings.

Nothing else on the platform draws down your balance. Everything above is billed the moment it happens — there’s no monthly cap to hit first, and no separate feature to turn on before it starts counting.

If one of these actions fails because of a problem on our end — not because of anything you or the homeowner did — the credit is refunded automatically. You’re only charged for a spend that actually completed.

Open Billing to see your current balance and a line-by-line activity history underneath it. Every row shows what it was for and exactly how many credits it changed your balance by — that ledger is the most accurate place to check what your account is actually being charged for each action, since rates can be set individually per account.

Homeowner-facing actions are the ones that stop: once your balance is exhausted, your online estimator won’t take a new quote or a new lead. The homeowner isn’t shown anything about credits or billing — they see only a generic notice that the estimator is temporarily unavailable. Species classification and assistant messages stop too, but that only affects you and your team, not a homeowner mid-visit to your estimator.

Running your balance all the way to zero doesn’t quietly turn off a settings feature somewhere in the background — it takes your online estimator offline for real homeowners, with no explanation shown to them. If you’re about to run a marketing push or expect a busy week, check your balance first rather than after the fact.

There’s a small cushion below zero before that happens, so one reserve that dips you slightly negative won’t take your estimator offline on the spot. Don’t plan around that cushion, though — treat zero as the real line, and use auto-recharge if you’d rather not watch it manually.